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MEDIATION – AN EMERGING TREND AND A MECHANISM TO RESOLVE DISPUTES

  Posted on 18th November 2016

Resolving conflicts through a third neutral party has been prevalent in India since ancient times. Ancient times witnessed the concept of Panchayat in villages whereby intellectual and respected elderly headed the system of resolving disputes between two parties by the process of discussion and s..... Read more

PUBLICITY AND IMAGE RIGHTS – INDIAN CONTEXT

  Posted on 19 October 2016

The ‘right of publicity’ is a relatively nascent personal right in the Indian context. It is infact a right of an individual to exercise control over the commercial use of the individual’s name, image, likeness or other distinctive features that relate to an individual such as v..... Read more

ROLE OF BRAND PROTECTION IN BANKING / FINANCIAL SECTOR

  Posted on 17 October 2016

Brands today are invariably one of the vital and significant wealth creators in the world. A brand’s future needs to address how to be better, stronger, more distinctive and more valued. Nowadays brands not only manifest letters, words and logos but also goes to encompass unconventional mar..... Read more

COMPARATIVE ADVERTISEMENT–SCOPE ANDTRENDIN INDIA

  Posted on 16 October 2016

This is an era of technology and competition wherein each one is not only promoting his business but also making an attempt to claim superiority of their business and identity to its competitors. Advertisement is the most vital tool of companies across the globe to enhance their business territor..... Read more